Collection SS20 Catalina J founds the main source of inspiration from Victorian corset and laced details of corsetry reinterpreted and mixed with modern pop culture and sportswear style that celebrates the postmodernism in fashion trends, exploring a unique and powerful portrayal of a contemporary character.
The collection’s concept reflects this spirit of a strong personality, with a mature sense of style and develops a graceful relationship between soft masculinity and feminine sensual aesthetics. Functionality is a key within SS20 silhouettes. The pairing of structured shirts or jackets with wide legged pants or asymmetrical skirts and dresses.The side or front tied details and unexpected cut-outs of the garments offer a playful look and metallic hook and eye closure builds a signature edgy note.
Collection FW 19 Catalina J founds the source of inspiration from the spirit of 80s, exploring the unique and powerful journey of tailoring, most visible in the blazers cuts and voluminous shoulder pads, covered buttons and retro textures. It is a story about an imaginary journey of a self discovery, in this context exploring and stylizing the graphics of the city maps creating minimal but bold personalized brand prints.
The principal heroine’s free spirit meets its strong voice, taking sartorial inspiration up to the next level, experimenting asymmetrical and deconstructed details in a personal and wearable manner. The suiting trend is strongly represented in exciting ways - both for daywear or evening - mixing boyish blazer with feminine skirts or long wide pants. The collection’s concept reflects this spirit of a strong personality, with a mature sense of style and develops a graceful relationship between soft masculinity and feminine sensual aesthetics. The artful desire is to incorporate eclectic, contrasting but yet complementary styles within a single contemporary look. The casual elements of the collection as the stretch, elastic band and zippers are perfectly balanced with more elegant, feminine modern touches like pleats, cutouts and transparency creating an everyday armor for urban lifestyle.
Catalina J SS19 includes 28 looks - a concept exploring the feelings through the white shirt theme, a declination and personal interpretation in an avantgarde key, searching a new utility and creating a new aesthetics of an essential timeless piece.
Different styles and patterns, executed in white crisp organic cotton and silk, describing another point of view on women day wear. The color palette were reduced to their basic expression- white, ivory, black and touch of pink and yellow thus revealing the artful cutting and refined geometrics of the details to stand out, building a clean style identity.
'She stood in the storm and when wind did not blow her way, she adjusted her sail'
Collection FW 18 Catalina J founds the source of inspiration from Norse mythology, exploring a unique and powerful portrayal of those concrete imagery and narrative form of myth, in search of eternal “alluring mystery”.
The silhouettes of collection represent a balance between fluid, clean and slim lines, showcasing construction details and asymmetrical hems. The fabrics used are soft, natural and easy to wear. Covered buttons, wide long or curved sleeves,fit and flare lines, filled necklines and interpreted short capes-compose a contemporary look of raw edging and tailored pieces at laid back ease.
The color palette is black and white, red, camel, earthy tones, monochrome prints and pale light pink, that highlights the minimalist vision and timeless soft elegance.
Third collection is reshaping the women's necessity for essential dressing. Named ‘Modern Essentials’ it highlights the revisited basic pieces but interpreted in a very personal contemporary key, introducing the convertible items and capsule styling.
The collection concept focuses around a strong and smart, yet wearable look which empowers women's personality and defines a contemporary individual aesthetic.
A poetic yet minimalist tone underlines the collections with simple but expressive structured shapes.
Unique pieces channeling modernity and classic style unveils a new cool
form of femininity and encourages the women to shape a taste for visionary minimalism.
'May we know she is a game changer' is a modern homage to women of influence of all time - fearless, fabulous and brave souls who fought for their goals.
The concept of collection celebrates bold, active female symbols who capture the spirit of progress in order to empower women towards major life challenges.
The new season takes inspiration from military garments featuring light and asymmetrical lines. From draped dresses to top and skirt mix, voluminous accents and discreet pleats, Catalina J collection exude pure modernity.
The DRESS collection concept focuses around a strong and smart, yet wearable look which empower women personality and develops a contemporary individual aesthetic.
A poetic yet minimalist tone underlines the collection with simple but expressive structured shapes.
Unique pieces channeling modernity and classic style develops a refined palette of beige, black, white, light pink and royal blue. The structured lines perfectly highlight the body flattering tailoring silhouettes describing new classic yet functional appeal. Sophisticated details play a central role
in the collection’s story.